Read Time: ☕️ a big cup of coffee

Hi!

Grab a cup of coffee, this is a long one but totally worth your time!

We are doing today’s newsletter a bit differently and focus on a single topic.

I recently tested how Google’s Bard compares to ChatGPT 3.5 when analysing a sales page for my online program.

And I gotta tell you, if you are NOT using AI already, start ASAP!

Here’s what you’ll learn today:

• How Bard compares to ChatGPT

• How to use AI to improve your sales pages

• Recap on the news highlights

🗞️ Google Bard vs ChatGPT on a Sales Page Analysis

The war on the AI tool of the year is real. Google was left in the tracks when Open AI published ChatGPT late last year and took the world by a storm.

It was the fastest company ever to grow to 100 million users and 1 billion visitors in a mere TWO months!

So Google has been catching up ever since. The wait is now over and Google Bard is available for some users. If you are outside the US, you are probably still waiting (you can use VPN to overcome this 🙂 ).

How do they compare

Google Bard has internet access by default so it can use any live web page to help you with your sales page. So you can literally just add link to your sales page and you are done.

ChatGPT does have plugins (went live for pro users this week) that allow adding links and it using live web pages. The test I have done, it did not work so this sales page test was done the old way - copy/paste.

How to get AI to help improve sales

Here’s the prompt I used:

Yes with typos and all 😀 Prompt is very basic prompt with no fancy “act as…” to prove a point that you can get lot of value even without knowing prompting.

Here’s what I got from Google Bard about this sales page (its sales page to my Pinterest ad manager program).

Google Bard’s review

Sure, I can analyze the sales page for you. Here are some insights, improvements, and suggestions:

Insights

• The sales page is well-designed and easy to read.

• The headline is clear and concise.

• The benefits of the product are clearly stated.

• The call to action is clear and easy to understand.

Improvements

• The sales page could be more persuasive by using more testimonials and case studies.

• The sales page could be more visually appealing by using more images and videos.

• The sales page could be more targeted by addressing a specific audience.

Suggestions

• The sales page could be improved by adding a section about the company's history and mission.

• The sales page could be improved by adding a section about the company's team and culture.

• The sales page could be improved by adding a section about the company's customer support.

Rating

I would rate the sales page an 8 out of 10. It is well-designed and easy to read, and the benefits of the product are clearly stated. However, the sales page could be more persuasive by using more testimonials and case studies, and it could be more visually appealing by using more images and videos.

Here are some specific examples of how the sales page could be improved:

• Add a testimonial from a satisfied customer.

• Add a case study that shows how the product has helped a business grow.

• Use an image of the product in use.

• Use a video that explains how the product works.

By making these improvements, the sales page could be even more effective at persuading visitors to sign up for the product.

ChatGPT’s review

Certainly! I'll be happy to analyze the sales page for you and provide insights, improvements, and suggestions. However, please note that as an AI language model, I don't have a visual interface to view the actual design elements of the page. My analysis will be based solely on the text you've provided. Here's my evaluation:

1. The sales page begins with a compelling headline that highlights the potential benefits and target audience.

2. It emphasizes the idea of starting a Pinterest career without prior marketing experience, which can be appealing to beginners.

3. Testimonials and success stories are included to build credibility and showcase the potential results of the program.

4. The page highlights the advantages of working with Pinterest compared to other social media platforms.

5. Benefits such as work flexibility, high earning potential, and recurring revenue are emphasized to attract interest.

6. The program's features and contents are outlined, including modules, Q&A calls, lesson duration, and bonus materials.

7. The pricing is mentioned with a one-time payment option and a money-back guarantee, adding a sense of security for potential buyers.

8. Frequently asked questions (FAQs) address common concerns and provide clarifications to potential buyers.

9. The call-to-action (CTA) is repeated throughout the page, encouraging readers to take action and join the program.

Overall, based on the provided text, I would rate the effectiveness of the sales page around a 7 or 8 out of 10. It effectively highlights the benefits of the program, provides social proof, and addresses potential questions. However, there is still room for improvement, particularly in terms of adding more persuasive language, addressing potential objections in more detail, and enhancing the overall visual appeal of the page (which I cannot assess without the actual design elements).

Please keep in mind that a comprehensive analysis would require a more detailed review, including visuals, layout, and other elements. This evaluation is based solely on the information you've provided.

Next Stage

Analysis is nice but suggestion for improvements is even better. Next I asked…

ChatGPT’s Suggestions

Certainly! Here are five tips to improve the effectiveness of the sales page:

1. Strengthen the Unique Selling Proposition (USP): Clearly highlight the unique aspects of the program that differentiate it from competitors. What makes this program stand out? Is it the specific Pinterest strategies taught, the success stories, or the expertise of the instructor? Emphasize these unique selling points throughout the page to capture attention and create a sense of exclusivity.

2. Use More Persuasive Language: Incorporate persuasive language and storytelling techniques to evoke emotions and create a sense of urgency. Describe the potential transformation and benefits in vivid detail, emphasizing how the program can positively impact the lives of participants. For example, use phrases like "Imagine the freedom of working from anywhere while getting paid to browse Pinterest" to paint a compelling picture.

3. Address Potential Objections: Anticipate and address common objections or concerns that potential buyers may have. This can be done through additional FAQs or by integrating testimonials that specifically address objections. By proactively addressing doubts or reservations, you build trust and credibility, increasing the likelihood of conversion.

4. Enhance Visual Appeal: Although I don't have access to the visual elements of the page, ensure that the design is visually appealing and supports the message. Use high-quality images, clear typography, and appropriate formatting to create a professional and visually engaging sales page. Break up the text with subheadings, bullet points, and relevant images to make it more scannable and reader-friendly.

5. Include Social Proof: While testimonials are already mentioned in the provided text, consider expanding on this section by incorporating more detailed success stories and case studies. Provide specific results achieved by previous participants, such as increased website traffic, conversions, or revenue. This will further reinforce the credibility and effectiveness of the program.

Remember, these suggestions are based solely on the text you provided. An in-depth review of the visual design and layout would be necessary to provide a comprehensive analysis.

Google Bard’s Suggestions

Sure, here are 5 tips to improve the sales page to make it more effective:

1. Use more testimonials and case studies. Testimonials and case studies are a great way to show potential customers that your product or service is effective. They can also help to build trust and credibility with your audience.

2. Make it more visually appealing. Using images and videos can help to make your sales page more visually appealing and engaging. This can help to keep visitors on the page longer and make them more likely to convert.

3. Target a specific audience. The more specific you can be about your target audience, the more effective your sales page will be. This means understanding their needs, pain points, and goals.

4. Offer a free trial or demo. Offering a free trial or demo is a great way to let potential customers try your product or service before they buy it. This can help to reduce risk and increase conversions.

5. Make it easy to buy. The easier it is for potential customers to buy, the more likely they are to do so. This means using a clear call to action, providing clear pricing information, and offering multiple payment options.

By following these tips, you can improve your sales page and make it more effective at persuading visitors to convert.

The Verdict

ChatGPT wins by a mile!

I like how Bard splits the analysis into sections but other than that it brings very little to the table. Main point it comes up with is testimonials but the page actually has plenty of those. Also its clueless about the product itself.

When asking for suggestions, Bard offers very general suggestions that are pretty much worthless where as ChatGPT gives more specific ideas and refers to the page better than Bard.

🗞️ AI News to Know

• ChatGPT Plugins are out for Pro users

  If you are a ChatGPT pro user, you now have access to Plugins! This is a game changer and will make it even better product to use. Plugins are now only for pro users ($20/month) and no news when available for free accounts. If you are serious about ChatGPT, I’d upgrade the account. It is a monthly fee and you can cancel anytime.

• Google Bard drops waitlist

  If you can’t access Bard yet, it might be your location stopping it. If you have VPN, change it to US and you'll have Bard ready to help you.

Your turn…. What did you think of today’s format of being 1 use case? Yay or Nay?

That is all for today, see you on Monday!

Cheers,

Nina

PS: Watch 30 min or read helpful training on how to get started with ChatGPT » Click Here to Watch Now.